The Future Of Media: What Does The MCB2030 Report Say?

On July 1, 2020, the Media Development Investment Fund (MDIF) released their report on the future of media. The MDIF is a joint venture between UNESCO and the World Bank, and their purpose is to provide reports on various topics in order to help improve global governance. In this report, they provide a detailed look at the future of media, including how technology will shape it. They make a number of bold statements about how technology will impact the industry, and we wanted to take a look at what they have to say.


The MCB report “Media Consumption in 2030” was published in late 2018 and provides a snapshot of the current media landscape, as well as predictions for how it will change by 2030. The report divides the media landscape into three sections:
– Entertainment: This section covers everything from television to video games.
– Learning: This section covers everything from online education to Massive Open Online Courses (MOOCs).
– Social Media: This section covers everything from social media platforms to messaging apps.

One of the most significant predictions made in the MCB report is that by 2030, almost two-thirds of people will be using some form of digital media product or service every day. This includes entertainment products like television and video games, as well as learning products like online education and MOOCs. Additionally, social media will continue to grow in popularity, with over half of all people using some form of social media product or service on a daily basis by 2030.

The State of the Media

The MCB report released in March 2016 has predicted that the future of media is undergoing a digital transformation, with new technology disrupting the way we consume and produce information.

One of the key findings of the report is that over half (54%) of Brits now get their news online rather than through traditional media outlets. This shift is likely to continue – with one in five Brits expected to use digital news sources exclusively by 2020.

This growing trend towards online news means that traditional media outlets are struggling to keep up with the demands of their audiences. The MCB report found that 71%of people who receive their news from traditional sources say they never share or comment on stories, while just 18% said they do so frequently.

This suggests that there is a big opportunity for new players in the news space – and that social media platforms are well- positioned to take advantage of it. Facebook has already made great strides in this direction by introducing features like live video and Instagram Stories, which allow users to interact with each other directly as they’re watching or reading content. Twitter also appears to be making gains in this area: according to ComScore, its monthly active users reached 320 million in Q2 2017, an increase of 13% compared to Q2 2016.

What Does The MCB2030 Report Say?

Looking at the future of media, one thing is for sure: it will be different from what we know today. The MCB2030 report provides an overview of the current state of digital media, and makes predictions about its future.

One trend that the report predicts is that video will continue to grow in popularity. This is due to its ability to engage users on a very personal level and its widespread use across platforms. Another trend that the report predicts is that social media will continue to grow in importance. This is due to its ability to connect people from all over the world, as well as its ability to help companies drive customer engagement.

Overall, the MCB2030 report provides a detailed look at how digital media is changing and how it will continue to do so in the future. It provides insights into how businesses can best use digital media platforms, and highlights some of the key trends that are expected to continue in the coming years.

How Will The Future of Media Affect You?

The future of media is ushering in a new era where technology will play a bigger role than ever before. The Media Capital Benefit and Creation (MCB) report, released by the Media Coalition earlier this year, outlines 10 key technologies that are changing the way we interact with media.

Some of these technologies, such as augmented reality and artificial intelligence, are still in their early stages of development, but they have the potential to radically change how we consume and produce media. Others, like virtual reality and blockchain, have already begun to transform the way we live and work.

Whatever the case may be, it’s clear that the future of media is far from static – it’s constantly evolving and growing more complex every day. If you’re looking to stay ahead of the curve, then you need to be aware of all the latest developments in digital media


The MCB2030 report provides a snapshot of the current media landscape, and it is clear that changing times are upon us. With digitization and the rise of social media, traditional media outlets are struggling to keep up with the demands of their consumers. In addition, advertising spending is shifting away from traditional media and towards digital platforms, meaning that even more pressure is being placed on these businesses. All in all, it seems that the future of media is looking very bright – but only if companies adapt fast enough!

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