3 Important Things To Consider When Building Your eCommerce Strategy
Are you looking to level up your eCommerce business game? Maybe you’re currently only a brick-and-mortar store, but you’re looking to start putting up your products for sale online. Or maybe you’ve just finished building your eCommerce website and are looking into eCommerce strategy consulting to try and drum up more business.
Wherever you are in your eCommerce journey, whether fledgling or hawk, it helps to know the basics of any online business strategy. That’s what we’re here to help you out with today. As you go about formulating a strategy to take your online business to the next level, consider these 4 things, as they can be critical to your online success.
1. Who Is Your Ideal Customer?
Figuring out who your ideal customer is is a marketing basics when it comes to any business. However, it’s not always as simple as it sounds.
Usually, when most companies and businesses hear this, they start listing down demographics: a married woman with no kids in her early 30s and who works full time in a corporate setting. However, oftentimes demographics alone are not enough to determine who your ideal customer is and how to reach and connect with them.
After all, in an ever-increasingly online world, going broad and general can sometimes be a deterrent to one’s success. During times like these, it’s a good idea to go for the niches.
Now the question is, how do you figure out your niche? Simple. Just ask the question…
2. What Is Your Ideal Customer’s Biggest Struggle?
Everything starts with a person’s pain point. The pain point is the one problem (related to your products and services) that your ideal customer is hoping to solve.
If you’re in the health and fitness industry, for example, then the common pain points would be to: lose weight, shift to a healthier lifestyle, have more energy, build up muscle, etc.
If you’re in the digital marketing industry, a common pain point your customers would have would be: increasing the number of leads in a given week or bringing in more traffic.
Find the specific problem that you believe you hold the solution to, and focus on that when you construct your branding, marketing, and messaging.
3. Where Do Your Ideal Customers Hangout?
Once you’ve figured out who your ideal customer is, and what their pain points are, it’s time to start thinking about where you might find them.
Each social media platform, for example, caters to a specific audience and demographic. Users on each platform often go into the app with a specific purpose in mind.
Facebook, for example, is often used by users to seek out updates on what their friends are up to.
To a certain extent, Instagram is used in the same way. However, Instagram is also a great platform for artists and businesses to showcase their work.
Twitter, on the other hand, has been compared to a cocktail party by marketing expert, Gary Vaynerchuck. It’s a place to start and engage in conversation with other individuals online.
LinkedIn, on the other hand, is a platform for professionals to showcase their knowledge, skills, and competencies, making it perfect for B2B organizations.
Think about where your customers are most-likely to hang out, and then build a strategy around that platform. It doesn’t help to try and go after all platforms all at once. Start with one and master it before you move on to the next.
Should You Look For eCommerce Strategy Consulting?
Once you’ve gotten these basic marketing and branding principles down, it should be easier to start formulating a marketing plan that will help scale your business.
However, if you’re still strapped for ideas, you can always seek help through ecommerce strategy consulting.
We recommend checking out Genius eCommerce. It’s a perfect match for budding entrepreneurs looking to learn and seek help taking their business to new heights. Check out their website for more information on how you can scale your business to the next level.